Mar 28 2023
Always Listening Crossover Episode with Podcast Consultant Joel Sharpton
“I’M happy to pay for it, but you should be giving this away for free.”Joel Sharpton is a podcast consultant and editor who has produced 1000’s of episodes for clients and 100’s for his own shows. He helps brands, businesses, entrepreneurs & others share their message with the world through podcasting and video production.In this episode, Joel’s podcast, Always Listening, crosses over with ours as we share some great insight into content creation, how to do it, what we’ve gained from it and why every leader should be thinking about it.You can find Joel at JoelSharpton.com and Always Listening on all podcast platforms or at Joel’s YouTube Channel here.We talk about Joel and Mike’s background, how to keep the creation FUN instead of becoming a job, and the ROI on failure for both Mike and Joel’s businesses.Show highlights:00:45 - Who is Joel Sharpton02:30 - The limit that led to Joel’s podcasting05:10 - How to keep Content creation FUN instead of a job06:50 - The negative impact of parenthetical phrases08:15 - Mike’s first 12 episodes08:45 - The two things you wonder as a creator10:45 - How Mike expanded his reach for guests13:00 - Podcasting IS self talk15:45 - Who is Mike Wolf?18:30 - Mike’s decision to become more public facing27:15 - Podcasting as legacy29:30 - What is the hardest part of podcasting through your first 12 episodes31:30 - Recording schedule41:55 - Leveraging your reach43:25 - Loving Being a Novice52:30 - Mike’s ROI of Failure1:05:00 - Joel’s ROI of Failure1:13:45 - Sponsorship1:17:00 - How to find Joel (or Mike)For consulting inquiries: http://www.tradelinksales.com