Always Listening Crossover Episode with Podcast Consultant Joel Sharpton

“I’M happy to pay for it, but you should be giving this away for free.”

Joel Sharpton is a podcast consultant and editor who has produced 1000’s of episodes for clients and 100’s for his own shows. He helps brands, businesses, entrepreneurs & others share their message with the world through podcasting and video production.

In this episode, Joel’s podcast, Always Listening, crosses over with ours as we share some great insight into content creation, how to do it, what we’ve gained from it and why every leader should be thinking about it.

You can find Joel at JoelSharpton.com and Always Listening on all podcast platforms or at Joel’s YouTube Channel here.

We talk about Joel and Mike’s background, how to keep the creation FUN instead of becoming a job, and the ROI on failure for both Mike and Joel’s businesses.

Show highlights:

00:45 - Who is Joel Sharpton

02:30 - The limit that led to Joel’s podcasting

05:10 - How to keep Content creation FUN instead of a job

06:50 - The negative impact of parenthetical phrases

08:15 - Mike’s first 12 episodes

08:45 - The two things you wonder as a creator

10:45 - How Mike expanded his reach for guests

13:00 - Podcasting IS self talk

15:45 - Who is Mike Wolf?

18:30 - Mike’s decision to become more public facing

27:15 - Podcasting as legacy

29:30 - What is the hardest part of podcasting through your first 12 episodes

31:30 - Recording schedule

41:55 - Leveraging your reach

43:25 - Loving Being a Novice

52:30 - Mike’s ROI of Failure

1:05:00 - Joel’s ROI of Failure

1:13:45 - Sponsorship

1:17:00 - How to find Joel (or Mike)

For consulting inquiries: http://www.tradelinksales.com